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Eyeleds Newsletter February 2008
Home	Products	Projects	Shops	Contact
	Euroshop 2008 "Eyeleds® introduces revolutionary new ‘Lamp-to-LED’ concept"
	Eyeleds® Redesign "Eyeleds® proudly presents redesign of Outdoor collection to meet market latest expectations!"
	New Eyeleds® distributors appointed "Recent appointed distributors"
	Project highlights "Recently realized projects by customers and/or distributors"
	Upcoming trade fair participations "Where and when will Eyeleds® be participating in world's leading shows"
	PowerEYE® "Warm White" "Get your warm white light now with the Eyeleds PowerEYE®!"
	New inspirations with Eyeleds® "Creative solutions with Eyeleds® products"
	Euroshop 2008
	"Eyeleds® introduces revolutionary new ‘Lamp-to-LED’ concept" Considering the broadening market for the successful product range, Eyeleds® prefers participation in the EuroShop, the Global Retail Fair, this year to the more common DOMOTEX fair in Hannover, Germany. At a later stage, April this year, the first Eyeleds® participation in the prestigious Light+Building, Frankfurt, will be realized. From the 23rd until the 27th of February, Eyeleds® will be showing it’s many-sided assortment at EuroShop 2008 in Düsseldorf, Germany, a trend barometer and innovation platform for the international retail industry. More than 90.000 trade visitors from all over the world will be able to experience the impressive 140m² stand of Eyeleds® presenting a revolutionary new, trendsetting and future-oriented ‘Lamp-to-LED’ marketing concept and the latest product innovations. The highlights during this exhibition will be the ‘Eyeleds PowerEYE®’ (functional / accent lighting by means of the new “warm white” version), ‘Eyeleds ColorEYE®’ (professional, programmable RGB Colour Change) and the latest, redesigned Eyeleds® Outdoor versions. Eyeleds® will be presented in Hall 11, Aisle D, Booth nr. 2. Website Euroshop 2008: link
	New design possibilities with Eyeleds® Outdoor!
	"Eyeleds® proudly presents redesign of Outdoor collection to meet market latest expectations!" As well Eyeleds® Indoor as Outdoor applications became a success story in the global design world. Divergent materials can be easily fitted with the – 40 mm circular and 6.5mm thin - Eyeleds® fixtures. The fixtures not only serve the decoration and design aspects, but also provide an essential contribution to the general orientation and safety. Eyeleds® Outdoor stands out due to its uniquely professional and standard-compliant installation, the economically attractive and robust energy-saving LED light sources, and also the exceptionally hard-wearing construction provided by very high-quality corrosion and UV resistant materials. Walking or even driving over the fixtureis of no problem! The SMD-LED light sources employed for Eyeleds® have an average lifetime up to 100,000 hours and a spectacular low energy consumption. Were a fixture to remain lit for 24 hours per day, it’s consumption would amount to approximately 0.50€ per year! The yield is with 20 Lumen/Watt extremely high. An Eyeleds® fixture has a light output of 6 lumen and is available in the well-known light colours white, blue and amber. Eyeleds® offers a product warranty of 3 years. It is important for an installer to know that strict standards also apply to floor and build-in lighting! All Eyeleds® Outdoor fixtures meet the most recent requirements (IEC-60598-2-13, paragraph 13.13). Both indoor and outdoor floors are subject to the very high IP67 rating for water/dust resistance of the fixtures. Complementary, the improved Eyeleds® Outdoor range offers: Improved performance: by using the latest generation quality SMD-LED diodes, Eyeleds® reached a similar light-output as before. The improvements have a positive effect on the lifespan of the diodes; Highest quality stainless steel: Eyeleds® Outdoor products are provided with INOX316 (also referred to as 4VA or “marine grade stainless steel”), which makes the product highly corrosion-resistant. Eyeleds® Outdoor is for this reason an eminently suitable and easy to use fixture for marine applications: ships’ interiors, ships’ decks and even landing stages; Water resistant product: by means of utilizing state of the art manufacturing technologies, Eyeleds® managed to prevent water (condense) from entering the fixtures. Extensive duration tests have confirmed this.
	New Eyeleds® distributors appointed
	Eyeleds International is proud to present the most recent appointed distributors in the European market for Eyeleds®: Formation of Eyeleds Nederland BV Currently, the innovative Eyeleds® concept is being sold in more than 70 countries world wide. Not only the international markets are growing rapidly, but in special the national (home) market in The Netherlands is developing quickly, resulting from the high demand for Eyeleds in - professional and end consumer - projects and the effective marketing policy. Considering this huge success, Eyeleds International was forced in a positive way to appoint a reliable partner to carry over all her activities to, which is licensed to operate as “Eyeleds Nederland BV”. The activities at the head quarters in Goes will have a strong focus on the international commercial/technical development of the brand Eyeleds® and her products, the international marketing and support for the many distributors around the world. Eyeleds Denmark From January 18th onwards, Ligro Lighting is representing Eyeleds Denmark. Ligro Lighting A/S was founded in 1982. and dealing in all types of electrical lights. At their shop in Roedovre they are serving the private and electrical installation sector with both small and large tasks, theirs is a wide-spread and varied program enabling the most precise and most fabulous light tasks to be solved, now including Eyeleds® products! Please follow this link for Eyeleds Denmark contact details. Eyeleds® Portugal Eyeleds® Portugal was recently established by Ronny Van den Bossche, owner of Light Creation International, based in Belgium, but specialised in the exclusive import and sole distribution of a few special lighting brands in Portugal. A local showroom will be opened at the beginning of the summer, and a sales team will be promoting Eyeleds throughout Portugal. With his background of over 14 years of experience as a key account and key project manager in lighting, and the multiple contacts with architects, wholesalers, installers and lighting professionals, we expect Eyeleds Portugal to be very successful on a short term. Please follow this link for the contact details of Eyeleds Portugal. Eyeleds United Kingdom Eyeleds United Kingdom is represented by Roland Moss & Associates (1946) Ltd, which emerged as specialist distributor in the bathroom industry. The Company has been responsible for pioneering and establishing new brands and products such as: Ucosan, Missel and Zako. Following the takeover of Ucosan by Villeroy & Boch, Mr. James Salem ran the Villeroy & Boch Wellness Division. In 2003 Mr. Salem left his position with Villeroy & Boch. He took over the management of the family business. Under his’ leadership Roland Moss continues to distribute unique products. With Roland Moss Ltd, Eyeleds International believes to be represented in the United Kingdom with a strong partner. Please follow this link for Eyeleds United Kingdom contact details.
	Project highlights
	Eyeleds® used in Tomatillo Mexican Grill Restaurant - Sydney (Australia) Eyeleds® were installed in a recent project in Tomatillo Mexican Grill Restaurant in Australia, Kings Cross - Sydney. The designer of the project, Charles Prior from Baxter Creative (Sydney), was responsible for this interior design. He applied Eyeleds white LED multi connectors in stainless steel, with great appearance! Please click here for Eyeleds® Australia contact details.
	The Junction Hotel - Newcastle (Australia) Installation of Eyeleds® in hotels is hot! Last year November PowerEYE 180° white LED’s were installed at the Junction Hotel in Newcastle - Australia upgrading their main stair case. The designer of this project is Hotspot Group from Newcastle. The result is - in either design and functional way - very successful! Please click here for Eyeleds® Australia contact details.
	Road infrastructure: Roundabout - Madrid (Spain) Road infrastructures are an interesting segment for Eyeleds® Outdoor. In Madrid, Spain, different roundabouts are illuminated with Eyeleds® Outdoor white LED’s. The company ‘Lineas y Cables’ from Madrid took care for the correct installation of the Eyeleds®. The local Government ‘Ayuntamiento de Majadahonda’ (Madrid) gave instructions for this, to ensure a good visibility and safe traffic circulation at the roundabout. Please click here for Eyeleds Spain contact details.
	Upcoming trade fair participations
	Also in 2008 Eyeleds® will be participating in world’s leading shows. Following exhibitions are being selected in first quarter 2008. More information could be found by clicking on logos mentioned below, which links you to their official websites. Please be welcome on our booth! Fair Date Profile Location 23.02/27.02.2008   Global retail fair Düsseldorf Messe, Düsseldorf, Germany 28.02/09.03.2008   International building, renovation and interior finishings fair Brussels Expo, Brussels, Belgium 06.04/11.04.2008   International trade fair for architecture and technology in lighting Messe Frankfurt, Frankfurt am Main, Germany
	PowerEYE® "Warm White"
	Get you warm white light now with the Eyeleds PowerEYE®! Eyeleds® introduces PowerEYE® warm white version! Energy devouring recessed spotlights, heat problems, having to change bulbs, and the necessity to create enough recess space in the ceiling to be able to install spotlights are now a thing of the past, also for places where a warm white light is required. Eyeleds®, as the worldwide first company to have managed to fit the Philips/Lumileds K2 Powerleds into a fixture now extend it’s PowerEYE® range with warm white versions! With their new generation of Powerled diodes, Eyeleds® successfully took the first step towards advanced LED lighting technology from having a purely decorative/orienting function to becoming real functional lighting. Eyeleds® offers two different versions: one fixture with a fully open lens, and one with a half-open cover (anti-glare). Through different market segments there is a lot of interest to use the PowerEYE® range because the application possibilities are endless. For instance, it is possible to install a PowerEYE® in: tiles, stairs, walls, skirting boards, below (kitchen) cupboards, under a lean-to, above the garage door or just in your ceiling! Advantages of the Eyeleds® PowerEYE® include: A recess depth of only 6.5mm, which means the fixture is often thinner than the material in which it will be installed Energy savings. An Eyeleds® PowerEYE® only uses about 1 Watt An average life of about 50,000 light hours (equivalent of about 50 years of domestic use). Water- and dustproof (IP67). Fitted with an especially developed super-flat lens in 45° or 60°. UV-resistant LED diode, unlike the old 5mm LEDs. Very easy to install, in accordance with the official installation standard. You will not burn your hands or clothes when you touch the fixture. The temperature will not exceed 55° C.
	New inspirations with Eyeleds®
	Inotherm doors with Eyeleds® Inotherm is a Slovenian company on the market since 1991, and producer of aluminium doors. Their major export activities are concentrated on Switzerland, Germany, Austria and Italy. Inotherm is creatively using Eyeleds® in their doors with great success! At the Batimat fair in Paris last November, all doors exposed on the booth were shown with Eyeleds, resulting in many enthusiastic reactions of the public! Oysterbar with Eyeleds® A Dutch company specialized in mussels and seafood products, used Eyeleds® in an Oyster bar, just below the glass bottom of the bar. The great effect is it looks like they were placed inside the water which results in an extra dimension to the presentation of the oysters.