Eyeleds® Newsletter

3rd quarter of 2007

Eyeleds® : A Many-Sided Product

Creativity… virtually without limitations! Eyeleds® are perfectly suited for flooring, stair, wall and ceiling applications. Creative minds also discovered Eyeleds®’ added value to special applications such as yachts, car tuning, elevators and even to a roundabout project! Please see the examples below. Click here for more information about Eyeleds® products.

Project highlight: Eyeleds© used in Cave Restaurant "Grotta", Italy

An impressing, recent project example of Eyeleds® is the application of the Eyeleds® Outdoor Professional Range at a famous Italian Cave Restaurant "Grotta". The restaurant, located in a hewed cave in Bari, Bollignano a Mare, provides a brilliant, nearly romantic overlook upon the adjacent sea. Eyeleds® are applied to a 120m² of the high quality Vetedi Outdoor Decking as decoration and marking light. Installation by Eyeleds® dealer ‘PHC Home Experience’. More impressions about this ‘romantic’ project can be found here. For other project examples, please click here.

Available now: The Eyeleds® PowerEYE 360® built-up ring!

A great new accessory for the PowerEYE® 360 version is available now! This high grade aluminum ring offers an extremely easy solution to use PowerEYE® (and other existing Eyeleds® versions) as a built-up fixture without the necessity of drilling the usual 40mm hole.
PowerEYE® 360 with built-up ring is perfectly suited for use under kitchen cabinets, in display cases, book cases, to name a few.

For more information about the Eyeleds® PowerEYE®, please click here

Available soon: The Eyeleds PowerEYE® “Warm-White” Version!

With the PowerEYE® introduction just a few months ago, Eyeleds® has taken a successful first step toward advancing LED lighting technology from purely decorative and orientating….to becoming a truly ambient light! Due to the increasing demand for a warmer light with a more classical look, Eyeleds® presently develops alternative versions, offering a color temperature of around 3200K... read more

New Eyeleds® Distributors Appointed

Cosmo Floor – “house of natural flooring materials”, which just celebrated its 15-year anniversary, is an established name in the India flooring market and has recently been appointed as the official “Eyeleds® India” representation. This highly committed new partner is dedicated to making Eyeleds® a successful and profitable venture in the upcoming Indian market. Please click here for Eyeleds® India contact details.

Advan Co. Ltd, headquartered in Tokyo, is engaged in the import, sale and distribution of high quality building materials. With the strong position in the Japanese construction market and its market leadership in natural stone floor coverings, Advan is considered the best partner to bring the Eyeleds® products to the Japanese market. Please follow this link for Eyeleds® Japan contact details.

From July 1st, representation of Eyeleds® in Switzerland was taken over by M. Schönenberger AG, a highly respected electrical company based in Mellingen. A well trained professional team, managed by Jean-Luc Mösch will seamlessly continue to serve the market. Eyeleds International thank Ms. and Mr. Müller for the great cooperation over the last few years and wish Jean-Luc and his team a successful continuation and further development of the Eyeleds® business in Switzerland! Please follow this link for the new Eyeleds® Switzerland contact details.

Eyeleds® Introduced in Hong Kong

Eyeleds® Hong Kong was recently appointed to serve the China and Hong Kong markets. Several marketing efforts are planned to spread the Word about Eyeleds® in these new markets: an extensive advertising campaign is being set up in prestigious magazines... read more

In the Spotlight: Eyeleds® Spain & Eyeleds® Austria

Eyeleds® Spain
The first full year of cooperation with Eyeleds® Spain has just passed and can be considered as successful.. read more

Eyeleds® Austria
Eyeleds® Austria recently participated in a special seminar on “sustainable building in the medical sector” and presented the added value of Eyeleds®... read more

Eyeleds® Trade Show Reviews

Elfack 2007 Exhibition, May 9-11, Gothenburg, Sweden
“The biggest meeting place for the Scandinavian electrical sector”

Elfack 2007 exhibitors were able to interface directly with quality customers involved in installation, electrical distribution, lighting, telecom, computers and security. read more

International Gulf Trade Fair 2007, May 13-20, Ras-Al-Khaimah, UAE

Building upon recent, positive developments and partnerships in the Middle East markets, Eyeleds® exhibited at the International Gulf Trade Fair 2007 in the famous “Manar Mall” Shopping Centre, located in the Arab Emirate “Rash-Al-Khaimah”. Read more

Domotex Middle East 2007, June 11-13, Dubai, UAE

Following the successful participation in Domotex Middle East 2006, Eyeleds® continued its Middle East market presence with an eye-catching, colorful Eyeleds® presentation at the 2007 edition of this leading International trade fair and exhibition for the carpet and floor covering industry. Read more

Upcoming Eyeleds® Trade Show Participations

Eyeleds will continue to establish and maintain an international presence by exhibiting at a variety of upcoming trade shows. For more background information, please click on the exhibition names below which links you to their official websites.

Eyeleds® Marketing Upgrade

In order to reach the optimum in long term corporate brand identity, Eyeleds® continues to professionalize its marketing in conjunction with a famous Marketing & Communication Office, located in Belgium. With this shared experience and professionalism, doors will be opened to the implementation of a new marketing concept that will bring substantial benefits to all local Eyeleds partners throughout the world. More concrete, the new revolutionary Eyeleds® marketing concept will continue to keep an eye upon the existing unique selling points but will simultaneously heavily emphasize the “green” aspect of LED lighting in terms of sustainability, energy-saving and environment friendly aspects.

A little sneak preview of the new marketing concept. This new and patented Eyeleds marketing concept is expected to be introduced in a spectacular way during Q4-2007.

In order to increase website traffic, Eyeleds® recently joined Google AdWords. This system is based on popular keywords used by people who were navigated to your website (for example search words like “led light” or “floor lighting” entered by Google users). The advantage of AdWords listed keywords is that Google makes sure that your website is ranked very high in the search results.
Google AdWords has been activated by Eyeleds® in Australia, United Arab Emirates, United Kingdom, France and Spain and already resulted in a substantial increase of www.eyeleds.com visitors from these countries!

Next Eyeleds® Newsletter

The next Eyeleds® newsletter will appear in October 2007. This newsletter will have more news regarding the new marketing concept, PowerEYE “warm-white”, new projects and many more…!

55.000 worldwide copies of the Eyeleds Newsletter is sent to distributors, wholesalers, dealers and other miscellaneous target groups.
This newsletter is a publication of Eyeleds International, Amundsenweg 1, Post Office Box 66, 4460AB, Goes, Zeeland (The Netherlands). Tel. +31 (0) 113272020, www.eyeleds.com. Eyeleds® is a trade mark and business unit of Lighting Partner B.V., www.lightingpartner.com. Although great care has been taken to compile this newsletter, neither the authors nor the publisher accept any liability for damage arising due to mistake and / or shortcomings in the same.